Hanna Andersson Retail Identity

Design strategy, concept development, graphic design, packaging design, illustration, product nomenclature, visual merchandising, copywriting

Hanna Andersson is a Portland, Oregon-based maker of soft, natural fiber clothing for children and their families that is informed and inspired by the founder’s Swedish heritage. Wanting to develop a scalable, bricks and mortar retail presence to augment their previously catalog-only business model, they came to us and Boston retail architects Bergmeyer. Together, we created a retail identity system, store environment and customer experience that celebrated Hanna’s Swedish heritage and brought it, in a light and whimsical way, to the very front and center of their brand.