Luxoptiq Retail Identity

Design strategy, ideation and envisioning, concept development, graphic design, visual merchandising

Luxoptiq is a new Thai luxury eyewear brand that we developed in collaboration with retail architects Whitespace of Bangkok. Evoking a kind of bygone but at the same time forward-leaning elegance through the use of sophisticated colors and textures, fine construction materials, and original paintings of models and key products rather than photographs, our goal was to make the brand feel undeniably new yet somehow reassuringly familiar all at the same time.