Starting in 2004 with an expansive research phase that included weeks of interviews with students, teachers, coaches, board members and administrators, we quietly became the developers and co-stewards, along with the client, of an unofficial, “soft” brand evolution that—driven in no small part by the annual undergraduate view book—spread organically campus-wide over a span of 12 years. During this same period, we’ve also been responsible for the concept and design of everything from the school’s international recruitment video to the president’s personal holiday greeting card, more often than not producing the imagery and content inside them as well.
2004
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2016
