Steward Health Care 65+ Brand and Visual Identity

Nomenclature, design strategy, concept development, graphic design, copywriting

We worked closely with Rice McVaney Communications to develop a simple but sophisticated and emotionally resonant identity for Steward’s new senior health care initiative. After naming the product and designing a logo that would both complement and be compatible with Steward’s overall corporate identity, we developed a bold, aspirational launch campaign to run across all Steward system locations and provide the creative foundation for external advertising efforts.