Peppo Fashions Group PLAY IT! Brand Update

Design strategy, ideation and envisioning, concept development, graphic design, packaging design, visual merchandising, product development, creative direction, copywriting

PLAY IT! is a Bangkok-based retailer of upscale, fashion-forward clothes and accessories for babies, toddlers, tweens and teens. In collaboration with Thai retail specialists Whitespace, we updated the overall brand, gave it some rock’n’roll attitude, and, at the client’s request, made sure everything we designed was 100% recyclable.