Texcel Brand Identity and Marketing Communications

Communications strategy, envisioning and concept development, graphic design, interactive design, video, still photography, illustration, copywriting

Texcel’s services include product development, clean room assembly, laser welding/marking and sterile packaging for mission-critical medical devices like cardiac assist units, implantable pulse generators, neurostimulators, cochlear implants and other components that must be manufactured with obsessive care and total precision in utterly clean environments. Their customers? Only the greatest surgeons in the world. We needed to create a brand identity and marketing materials that were not just clear and informative, but sophisticated enough to appeal to the monster intellects and egos of these gods on earth.