V Eyewear Brand Extension and Retail Identity

Design strategy, ideation and envisioning, concept development, graphic and interactive design, visual merchandising, creative direction, photo direction, copywriting

V Eyewear is a retailer of eyewear and eyewear accessories that target design-conscious Thai professionals who cannot afford more expensive, well-known designer brands. Starting with a preexisting logo and tagline, we worked with Bangkok retail architects Whitespace to extrapolate them into a fully integrated retail identity and brand launch campaign that encouraged customers to embrace their own unique style and emancipate themselves from luxury brand tyranny.